Shining Elegance: Smart Lighting Upgrade for a Jewelry Chain Store

At Shenzhen Smile Lighting Co., Ltd., we partnered with a leading jewelry chain store to deliver custom LED and neon lighting solutions for its flagship store in Shenzhen, China. The project aimed to enhance product visibility, brand identity, and operational efficiency across display areas, fitting rooms, and architectural features in a 300m² retail space.

Project Challenges

1. Inconsistent Lighting: Traditional lighting failed to highlight jewelry details, leading to reduced customer engagement.
2. Dynamic Display Needs: Different product zones (e.g., diamond rings, gold necklaces) required tailored lighting to showcase textures and colors.
3. Energy Efficiency Goals: The client sought a sustainable upgrade to reduce long-term operational costs.

Our Solutions

Leveraging our end-to-end customization and BIM-driven design, we implemented:

1. LED Strip Lighting for Precision Product Display

• High-CRI (Ra>97) LED Strips: Enhanced color rendering for diamonds and gemstones, ensuring vibrant, true-to-life visuals.
• Directional Lighting Modules: Adjustable beam angles focused light on high-value items like engagement rings and luxury watches.
• Modular Design: Pre-engineered strips enabled rapid installation across multiple display cases, reducing downtime.

2. Neon Accent Lighting for Brand Identity

• Custom Neon Logos and Patterns: Installed in the entrance and central display area to reinforce brand recognition.
• Low-Voltage Neon Systems: Reduced energy consumption by 50% compared to traditional neon while maintaining durability.

3. Smart Control Integration

• Centralized Control System: Automated lighting scenes for "daylight mode," "evening mode," and "sales promotions."
• Motion Sensors & Dimming: Adjusted brightness in low-traffic zones to cut energy use by 40%.

Technology & Innovation

• BIM 3D Modeling: Optimized lighting layouts to avoid conflicts with display racks and HVAC systems.
• Wireless Control Hubs: Eliminated complex wiring, reducing installation time by 60%.
• Eco-Friendly Materials: Recycled aluminum profiles and RoHS-compliant LED chips.

Results

• 60% energy savings compared to traditional lighting systems.
• 92% client satisfaction with improved product visibility and customer experience.
• 15% increase in sales within the first quarter post-upgrade.
• Award-Winning Design: Recognized at the 2025 China Smart Retail Lighting Awards for innovation.

Why Partner with Shenzhen Smile Lighting?

• End-to-End Expertise: From prototyping to global installation.
• Rapid Delivery: Projects completed in 5 days/store with 5-year warranty.
• Global Certifications: Compliant with EU, US, and Chinese energy standards.

Transform your retail spaces with innovative, sustainable lighting. Contact us for a free consultation!